Success story

Launching DTC Sports Nutrition Brand Myprotein into Retail in Ireland

A pack of Myprotein whey powder and shake bottle on a kitchen counter




THG logo


Completed in 2022-2024.

THG identified a growing consumer need for Myprotein, their best-selling DTC sports nutrition brand, in the Irish retail market.

Well-versed in DTC but new to the retail landscape, they turned to Ceuta Group, an IQVIA business, to launch into bricks and mortar in Ireland.

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The Myprotein range is now available in major retailers, speciality stores, and pharmacies across Ireland.



Using our local market expertise, Ceuta Group has built a powerful brand presence for Myprotein across Ireland, securing major retail listings for the core product range and driving significant year-on-year growth.

“Myprotein engaged Brandshapers, part of Ceuta Group, to launch multiple products into retail and speciality stores throughout Ireland. The partnership has yielded remarkable results, with significant year-over-year revenue growth and heightened brand recognition. Brandshapers consistently surpass expectations, demonstrating professionalism and dedication essential for success.”

Myprotein, THG

If you feel inspired and want to find out more, get in touch.

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