Brand new listings
obtained in hundreds of Sainsbury’s stores across the UK.
They partnered with Ceuta Group, an IQVIA business, to win listings in more grocers, expand brand presence on shelves, boost sales, and gain a greater share of the gluten free market.
Contact Us
obtained in hundreds of Sainsbury’s stores across the UK.
in Tesco and Morrisons.
6 months after launch.
in 2022.
of the gluten free bakery category in the UK.
in Sainsbury’s.
Ceuta Group’s grocery experts have fully managed the UK sales, distribution, and logistics for Promise Gluten Free since 2021, delivering successful brand sell-ins, effective category management, and strategic pricing and promotion strategies. Under Ceuta guidance, Promise Gluten Free has achieved substantial growth in brand awareness, shelf space, sales, and share of category spend across Sainsbury’s, Tesco, and Morrisons.
Secured more shelf space and brought 4 more of Promise Gluten Free products to market, including bagels and rolls.
Secured Promise Gluten Free product listings across hundreds of Tesco and Morrisons stores. 6 months post-launch, Ceuta leveraged impressive sales data to encourage Tesco to expand Promise brand distribution from 500 to 800 stores six months after launch
Developed and executed new loaf format in line with the Morrisons shopper, managing price point and accessibility of the product range in store.
Created a strategic pricing and promotion schedule to drive brand awareness, sales, and category share of spend across 3 retail channels (Sainsbury’s, Tesco, and Morrisons).
