Podcasts
119 SKUs
distributed globally.
They challenged Ceuta Group, an IQVIA business, to bring together separate market trademarks into one global Breathe Right footprint and manage all aspects of the brand across 21 markets.
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distributed globally.
seamlessly.
reached.
managed.
in place within 6 months.
year on year.
We provide full-service business management for Breathe Right and have used a mix of category and brand landscape mapping to adapt the brand elements into one global footprint. By interrogating brand positioning and implementing new sales and marketing strategies, we have consistently built strong business goals to deliver success within their international markets.
Executed global commercial due diligence and market research to provide Foundation Consumer Healthcare with the category, market, and consumer insight needed for the acquisition of Breathe Right from GSK, as well as a roadmap to fast-track the growth of Breathe Right on a global scale post-acquisition.
Used market knowledge and experience to develop and execute the global brand strategy, complete with brand regulatory compliance, brand guidelines and toolkits, packaging design, digital assets and TV commercials, point-of-sale product displays, local brand ambassadors, and global in-market implementation.
Following the successful acquisition of Breathe Right from GSK by Foundation Consumer Healthcare, Ceuta Group, an IQVIA business, facilitated the transition of Breathe Right's existing distributors into 17 new distributors contracts within 6 months.
Ceuta and its alliance of global distributors then devised, planned, and executed a sales and marketing strategy to secure international brand coverage across a wide range of channels, including pharmacies, independent and mass retailers, health stores, and e-commerce channels across 21 markets, from Chile to Italy and all the way to Japan.
