Success story

Global Growth and Brand Management of Breathe Right Across 21 Markets

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Brand

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Client

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PE Investor

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Services

  • Brand and Marketing Strategy.
  • Brand Positioning Interrogation and Improvement.
  • Brand Elements Adaptation into ONE Global Footprint.
  • Brand and Marketing Material Design and Development.
  • Innovation and NPD.
  • Market Transition and Integration.
  • Sales Execution Strategy.
  • Sales and Distribution across 21 markets.
  • Regulatory Support.
  • Customer Services, Finance, and Analytics.

USA’s No.1 privately held OTC Consumer Healthcare Company, Foundation Consumer Healthcare, needed a turn-key solution to support the acquisition, and thereafter the successful management and growth of the Breathe Right brand globally.

They challenged Ceuta Group, an IQVIA business, to bring together separate market trademarks into one global “Breathe Right” footprint and manage all aspects of the brand across 21 markets.

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Impact

In-Market Examples

An assortment of Breathe Right nasal strip packs in different store environments across global markets

Ongoing full-service brand management across 21 global markets

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Breathe Right Brand Ambassador Jorge Martin

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Highlights

We provide full-service business management for Breathe Right and have used a mix of category and brand landscape mapping to adapt the brand elements into one global footprint. By interrogating brand positioning and implementing new sales and marketing strategies, we have consistently built strong business goals to deliver success within their international markets.

If you feel inspired and want to find out more, get in touch.

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