Success story

Unlocking UK success for US Eyecare brand TheraTears®







  • Key category insights research.
  • High-impact brand proposition and sell-in to trade.
  • Cross-channel marketing plans.
  • Brand website design, SEO, PPC and optimisation.

Cutting-edge USA eyecare brand TheraTears® deserved a disruptive cross-channel launch.

Ceuta Group, in partnership with Prestige Brands, devised and implemented an innovative sell-in to trade, marketing strategy, and omnichannel UK distribution, supporting TheraTears® to revolutionise the UK eye care category.

Contact Us



Revolutionising the UK's eye care category.

Wartie brand UK coverage


With a combination of market-leading research, sales, and marketing strategies, we empowered TheraTears® to unlock new online and offline opportunities and connect with consumer groups across the UK.

If you feel inspired and want to find out more, get in touch.

“This strong entry for TheraTears highlights the challenges in the OTC eye care marketplace and clearly demonstrates how consumer insights inform their marketing approach. The creative execution and packaging are strong and the results look very positive.” “A clearly articulated brand vision, with strong ambition and an engaging campaign.”

OTC Marketing Awards 2023 Judging Panel

Related Insights

Raising Compeed’s Amazon ad-attributed orders by 900%

Transforming the start-up Sculpted by Aimee into a national success

The Secret to Dole’s Immunity Powder Success

The secret to Dole’s immunity powder success

Winning influencer engagements and quality leads for PrecisionBiotics