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Cross-functional relationship developed
between Boots and Sanofi, enabling both parties to collaborate and maximise effectiveness going forward.
Ceuta Group arranged a transformative ideation workshop between Sanofi and Boots to initiate collaboration and divergent thinking, enabling them to address key challenges and priorities, activate customer awareness, drive category growth, and develop a strong, long-term cross-functional relationship.
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between Boots and Sanofi, enabling both parties to collaborate and maximise effectiveness going forward.
to facilitate a collaborative launch plan buy-in.
for the new season to drive sales and category growth.
on the 360-degree, multi-channel launch of Allevia on Boots.com and in Boots stores.
unlocked through strategic initiatives created in the workshop.
In an ideation workshop arranged and managed by Ceuta Group, Boots and Sanofi developed pragmatic collaboration techniques to overcome key challenges and formulated a 360-degree launch plan for the new hay fever product, Allevia, which won Sanofi the Boots Innovation of the Year award.
Ceuta Group developed, facilitated, and managed a full-day ideation workshop for Sanofi and Boots, with Team Tasks carefully designed to initiate collaboration and creative problem solving, addressing the key challenges the brand and retailer needed to overcome together.
The ideation session created a unique opportunity for divergent thinking, enabling the brand and retailer to conquer their challenges and develop innovative ideas for the Allevia product launch that otherwise would never have been thought of or agreed upon and that would drive category growth.
Sanofi and Boots were empowered to develop a strong, cross-functional relationship, enabling the brand and the retailer to create joint initiatives and actions, facilitating a multi-channel product launch for Allevia in Boots stores and on Boots.com.
A dialogue was opened up between Boots and Sanofi to create joint initiatives and make working together more collaborative and effective going forward.
