Success story

How Wash & Go Achieved Millions of Sales through One Amazing Campaign



Wash & Go hair care brand logo


Soladis group


Completed in 2023

Hair care brand Wash & Go needed an edge to get ahead of competitors.

Ceuta Group, an IQVIA business, launched an innovative influencer campaign, connecting the brand to football fans across multiple channels.

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Reaching millions of consumers with a minimal budget

Wartie brand UK coverage


Ceuta Group, an IQVIA business, worked with world-famous football influencer, Mark Goldbridge, to develop and launch a mockumentary advert across his channels in the run-up to the World Cup and helped the brand reach millions of its target audience at a fraction of the budget spent by larger competitors.

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