Success story

How Wash & Go achieved millions of sales through one campaign

washgo-products

Brand

Wash & Go hair care brand logo

Client

Proctor & Gamble company logo

Services

  • YouTube mockumentary advert + spin-off development.
  • Amazon sales and marketing.
  • Influencer outreach & relationship management.
  • Innovative campaign conception and execution.

Hair care brand Wash & Go needed an edge to get ahead of competitors.

Ceuta Group launched an innovative influencer campaign, connecting the brand to football fans across multiple channels.

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Impact

Reaching millions of consumers with a minimal budget

Wartie brand UK coverage

Highlights

Ceuta Group worked with world-famous football influencer, Mark Goldbridge, to develop and launch a mockumentary advert across his channels in the run-up to the World Cup and helped the brand reach millions of its target audience at a fraction of the budget spent by larger competitors.

If you feel inspired and want to find out more, get in touch.

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