We plan

Strategy and Insight

We plan strategies for growth

Our analysts have their ears to the ground, monitoring trends in local and global markets, and identifying opportunities for growth. We use retail and ecommerce data, insight, AI, trend and predictive analysis to inform you brand strategy and build the right capabilities within your teams.

Pre-market research

We support Private Equity Investors through their due diligence and acquisition strategy process; giving them clear insight into the category/branded landscape of their acquisition target in multiple geographies; allowing them to better understand a brand’s potential and helping them shape future growth strategies based on actionable insight.

  • Due Dilligance
  • Market Dynamics
  • Category and consumer Insight

In market analysis & consultancy

Our category, shopper and sales specialists will turn data into dependable insight, revealing real opportunities for your brand, and will help you capitalise on them to compete successfully.

  • Analytics & Insights
  • Shopper Marketing
  • Category Management

Training & capability

We build the capability of organisations and individuals to deliver commercial results. We offer training and coaching at all levels, in all aspects of key account management, category management and shopper marketing.

  • Training Workshops
  • Capability Assessment
  • Coaching

Our Work


A transformative ideation session for Sanofi Allevia and Boots

Developing the now iconic Gaviscon brand identity

Pack of Inovox express OTC healthcare brand

Empowering Inovox to quintuple their sales projections

Transforming a fragmented brand image into the iconic Dr. Max

A selection of Benylin cough, cold and flu products

Benylin – Devising the OTC Brand Relaunch of The Year

The record-breaking launch of Eroxon

A woman wearing a blood pressure monitor on an online call with a doctor

Raising organic revenue for LloydsPharmacy Online Doctor

Wash & Go football campaign poster

How Wash & Go achieved millions of sales through one amazing campaign

Raising Compeed’s Amazon ad-attributed orders by 900%

Unlocking UK success for US Eyecare brand TheraTears®

Supporting Ultra Chloraseptic to secure 11 No. 1 positions on Google

Winning influencer engagements and quality leads for PrecisionBiotics

Transforming the start-up Sculpted by Aimee into a national success

Evolving Optibac for a successful, sustainable future

Growing LumiraDX business by 925%

The successful launch of Blistex lip infusions

The Secret to Dole’s Immunity Powder Success

The secret to Dole’s immunity powder success

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