Success story

The Successful Launch of Blistex Lip Infusions

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Client

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Services

Lip-care brand Blistex needed to make a big impact with the launch of their new Lip Infusions sub brand and product range launch.

Ceuta Group’s omnichannel market execution experts combined consumer insight, full marketing, and sales & logistics management to secure listings in key retail channels and push Blistex Lip Infusions to the top of shopping lists.

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Impact

Brightening smiles across the UK

Wartie brand UK coverage

Highlights

Ceuta Group, an IQVIA business, achieved national coverage for Blistex Lip Infusions, convincing retailers across the UK to assign Blistex the shelf space and promotion they deserved.

If you feel inspired and want to find out more, get in touch.