Success story

Benylin - Devising the OTC Brand Relaunch of The Year



Benylin PTC healthcare brand logo


Johnson & Johnson logo


COMPLETED IN 2011-2012

Benylin, the market leader of a crowded category, needed a fresh design to trademark and escape copycat competitors.

Ceuta Group’s branding experts mastered the visual language of winter ailments and innovated to create the new Benylin Well-Burst brand packaging identity.

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Benylin cold & 3flu day & night products


Leading the UK Winter Ailments Category

Wartie brand UK coverage


With a combination of consumer insight, co-creation workshops, and design expertise, Ceuta Group developed the trademarked Benylin Well-Burst brand packaging identity and optimised print and production finishes to maximise on-shelf impact. Then, Ceuta Group, an IQVIA business, extended the new design across the full Benylin offering.

“The agency’s professional and pragmatic approach to turning a powerful consumer insight into an impactful brand idea and packaging execution has once again helped deliver significant commercial results. The premium positioning, product differentiation and shelf standout achieved by the packaging design has been a key factor in the successful launch. Trade sell-in has been fantastic and the resulting rate of sales has been significantly ahead of our target expectations.”

Alex PittMarketing Director, Johnson and Johnson

If you feel inspired and want to find out more, get in touch.

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