£2.6 million
incremental sales value achieved by Benylin Mucus.
Ceuta Group’s branding experts mastered the visual language of winter ailments and innovated to create the new Benylin Well-Burst brand packaging identity.
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incremental sales value achieved by Benylin Mucus.
were new to the cough category.
at the OTC Marketing Awards.
gained in 6 months.
contribution.
With a combination of consumer insight, co-creation workshops, and design expertise, Ceuta Group developed the trademarked Benylin Well-Burst brand packaging identity and optimised print and production finishes to maximise on-shelf impact. Then, Ceuta Group, an IQVIA business, extended the new design across the full Benylin offering.
Organised a series of consumer co-creation workshops to better understand the semiotics and visual language of the winter ailments category and used this insight to shape the new brand identity and the creation of the Mucus subcategory.
Developed the trademarked Benylin umbrella brand packaging identity building block, Well-Burst, restaged the core cough range, and extended the new design across other product ranges, including the new Benylin Mucus and Benylin Cold and Flu ranges.
