2021
Global launch.
We used research and analysis, global online workshops, and design strategy to create a fresh, new brand from scratch that stands out on the shelves on 3 continents.
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Global launch.
Portfolio extension.
in breaking into the booming Health & Wellness market.
new range of Immunity Essentials powders.
redesign and sustainable packaging.
now includes Gummies and Probiotic drinks.
We helped Dole develop the first ever range of immunity essentials powders. We created the brand identity from scratch with the goal to make their powders stand out in the saturated functional food supplement category.
Developed semiotic analysis, platforms & qualitative consumer positioning research + online global client workshop across UK, US & SG.
Achieved positioning, vision, and brand creation, including sustainable packaging design, key visuals, brand book, and trade presenter deck.
Managed communications and shopper marketing for eCommerce and website design.