Success story

The Secret to Dole's Immunity Powder Success

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Brand

Secret Nature of Fruit

Client

Dole Logo

Services

  • Brand Naming, Conceptualisation, Packaging Design, Key Visuals, Communications, and Shopper Marketing for Ecommerce & Website Design.
  • Semiotic Analysis, Platforms & Qualitative Consumer Positioning Research.
  • Online Global Client Workshop across UK, US & SG.
  • Vision, Positioning & Brand Creation.
  • Brand Book and Trade Presenter Deck.

Fruit brand Dole came to Ceuta Group with the vision to launch their first range of immunity essential powders.

We used research and analysis, global online workshops, and design strategy to create a fresh new brand from scratch that stands out on the shelves on 3 continents.

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Impact

global reach

2021

Global launch.

rocket

2022-2023

Portfolio extension.

succes

Success

in breaking into the booming Health & Wellness market.

ground-breaking

Ground-breaking

new range of Immunity Essentials powders.

brandpivot

Complete Brand Pivot

redesign and sustainable packaging.

wellness-range

Extended Wellness Range

to include Gummies and Probiotic drinks.

Loved by consumers across the world

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  • woman-using-a-laptop
  • three-packaging-the-secret-natire-of-fruit
  • man-using-a-tablet
  • brand-guidelines-book

Highlights

We helped Dole develop the first ever range of immunity essentials powders. We created the brand identity from scratch with the goal to make their powders stand out in the saturated functional food supplement category.

number 1

Key Consumer Insights & Brand Evalutation

Developed semiotic analysis, platforms & qualitative consumer positioning research + online global client workshop across UK, US & SG.

Number 2

Brand Strategy Transformation & Sustainable Packaging Design

Achieved positioning, vision, and brand creation, including sustainable packaging design, key visuals, brand book, and trade presenter deck.

Number 3

Performance Marketing & Website Design

Managed communications and shopper marketing for ecommerce and website design.

“It was a lovely experience working with the team! They responded to the brief and challenge in a thoughtful, timely and cost-efficient manner. The team exhibited great collaborative spirit in helping to craft the brand proposition and articulate the brand design that allowed us to bring to life the vision we had for The Secret Nature of Fruit launch.”

Fiona HongGlobal Marketing Brand Manager, Dole

If you feel inspired and want to find out more, get in touch.

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