Global brand launch
in 2021.
Ceuta Group, an IQVIA business, used research and analysis, global online workshops, and design strategy to create a fresh new brand, The Secret Nature of Fruit, from scratch that stands out on the shelves on 3 continents.
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in 2021.
in 2022-2023
in breaking into the booming Health & Wellness market.
of Immunity Essentials powders.
redesign and sustainable packaging.
now includes Gummies and Probiotic drinks.
Ceuta Group, an IQVIA business, helped Dole develop the first ever range of immunity essentials powders. Our brand strategy and design specialists created the brand identity from scratch with the goal to make their powders stand out in the saturated functional food supplement category.
Developed semiotic analysis, platforms & qualitative consumer positioning research, and online global client workshops across the UK, the USA, and Singapore.
Designed the brand positioning, vision, and sustainable packaging, including key visuals, brand book, and trade presenter deck.
Managed communications and shopper marketing for ecommerce and website design.
