Success story

The Secret to Dole's Immunity Powder Success


Secret Nature of Fruit


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Fruit brand Dole came to Ceuta Group, an IQVIA business, with the vision to launch their first range of immunity essential powders.

Ceuta Group, an IQVIA business, used research and analysis, global online workshops, and design strategy to create a fresh new brand from scratch that stands out on the shelves on 3 continents.

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Loved by consumers across the world



Ceuta Group, an IQVIA business, helped Dole develop the first ever range of immunity essentials powders. Our brand strategy and design specialists created the brand identity from scratch with the goal to make their powders stand out in the saturated functional food supplement category.

“It was a lovely experience working with the team! They responded to the brief and challenge in a thoughtful, timely and cost-efficient manner. The team exhibited great collaborative spirit in helping to craft the brand proposition and articulate the brand design that allowed us to bring to life the vision we had for The Secret Nature of Fruit launch.”

Fiona HongGlobal Marketing Brand Manager, Dole

If you feel inspired and want to find out more, get in touch.