Success story

Raising Compeed’s Amazon Ad-Attributed Orders by 900%

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Client

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Services

Completed in 2021.

HRA Pharma wanted to raise online awareness and sales for their unique blister plaster brand, Compeed.

Ceuta Group, an IQVIA business, provided full-service Amazon brand management and worked with Amazon Ads to increase unit sales by 54% and attract millions of new-to-brand customers.

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Impact

Highlights

We used full-service Amazon brand management, with optimised sale pages, content, and promotional strategy and full-funnel marketing to increase unit sales by 54%, encourage subscription orders, and make the brand known to 52 million Amazon shoppers.

“We are delighted with the constant growth for the brand over the last four years whilst working with Ceuta Healthcare. It has been a steep but exciting learning curve, working in partnership with Ceuta on our retail and marketing strategies, whilst also utilising Channel Bakers and Amazon Ads directly. We have embraced Amazon’s best practice guidelines from day one and have consistently invested behind campaigns that we can see are delivering results in real time. Amazon has become a key channel within our business and we look forward to replicating this success for our other brands in the near future whilst continuing to grow Compeed.”

Scott HallSales & Commercial Manager, HRA Pharma

If you feel inspired and want to find out more, get in touch.

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