Success story

Powering TruSkin’s positioning for US retail success





  • Brand positioning development.
  • Skincare category audit.
  • Product segmentation strategy.
  • Brand packaging design for mass retail.
  • Brand strategy, design, communication, and product transformation.
  • Digital content and strategy creation.

Completed in 2021-2022

USA direct-to-customer (DTC) skincare brand TruSkin wanted to repeat its digital success at a mass market scale.

Ceuta Group’s brand strategy and creative design division in the USA* overhauled the brand’s strategy, design, communications, and products to help launch the brand into drug and mass retail.

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TruSkin is an American success story

USA coverage map


Ceuta Group evolved the products’ packaging, visual identity, and digital content to promote the existing brand equity and reinforce the authentic clean skincare narrative by elevating the health-enhancing properties of the natural ingredients.

*Ceuta Group’s USA brand strategy and creative marketing division is also known as 1HQ USA.

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