Success story

Powering TruSkin’s positioning for US retail success

truskin-case-study-header

Brand

trueskin-logo

Services

  • Brand positioning development.
  • Skincare category audit.
  • Product segmentation strategy.
  • Brand packaging design for mass retail.
  • Brand strategy, design, communication, and product transformation.
  • Digital content and strategy creation.

Completed in 2021-2022

USA direct-to-customer (DTC) skincare brand TruSkin wanted to repeat its digital success at a mass market scale.

Ceuta Group’s brand strategy and creative design division in the USA* overhauled the brand’s strategy, design, communications, and products to help launch the brand into drug and mass retail.

Contact Us
wall-truskin-case-studies-full-width-image-2

Impact

TruSkin is an American success story

USA coverage map

Highlights

Ceuta Group evolved the products’ packaging, visual identity, and digital content to promote the existing brand equity and reinforce the authentic clean skincare narrative by elevating the health-enhancing properties of the natural ingredients.

*Ceuta Group’s USA brand strategy and creative marketing division is also known as 1HQ USA.

If you feel inspired and want to find out more, get in touch.

Related Content

A selection of JĀSÖN personal care brand products

Rejuvenating the JĀSÖN personal care brand portfolio

Raising Compeed’s Amazon ad-attributed orders by 900%

CHPA Logo
News

Ceuta Group joins the Consumer Healthcare Products Association (CHPA)

Winning influencer engagements and quality leads for PrecisionBiotics