Success story

Rejuvenating the JĀSÖN personal care brand portfolio

A selection of JĀSÖN personal care brand products


JĀSÖN logo




  • Brand positioning and segmentation strategy development.
  • Custom illustrations.
  • Sub-brand packaging design.
  • Hair and body product ranges modernisation.

Completed in 2021-2022

Well-known USA personal care brand JĀSÖN needed to regain its status as a Naturals category leader ahead of the JĀSÖN MEN’S collection launch.

Ceuta Group’s brand strategy and creative design team in the USA* rejuvenated the brand’s packaging across its product portfolio to reflect its Greek origins and simple, natural ingredients.

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Winner in the 59th annual GDUSA American Packaging Design Awards

USA coverage map


Using JĀSÖN’s popular bold pack colours and natural product ingredients as a cornerstone, Ceuta Group’s design team transformed the look and feel of the packaging across JĀSÖN’s portfolio and developed a stand-out new design for the sub-brand JĀSÖN MEN’S ahead of its launch.

*Ceuta Group’s USA brand strategy and creative marketing division is also known as 1HQ USA.

If you feel inspired and want to find out more, get in touch.

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