Custom illustrations
developed.
Ceuta Group’s brand strategy and creative design team in the USA* rejuvenated the brand’s packaging across its product portfolio to reflect its Greek origins and simple, natural ingredients.
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developed.
for sub brand JĀSÖN MEN'S collection.
across all product segments.
response from target audience test groups.
in the 59th annual GDUSA American Packaging Design Awards.
who gave complimentary feedback.
Using JĀSÖN’s popular bold pack colours and natural product ingredients as a cornerstone, Ceuta Group’s design team transformed the look and feel of the packaging across JĀSÖN’s portfolio and developed a stand-out new design for the sub-brand JĀSÖN MEN’S ahead of its launch.
Developed the JĀSÖN and JĀSÖN MEN'S brand design and creative strategies.
Brought to life the brand's new “Greek for Healer” tagline to highlight JĀSÖN’s Greek heritage and product healing properties, modernised the hair and body product packaging with a focus on the brand name and its natural ingredients, and introduced bold new colours to help JĀSÖN and JĀSÖN MEN’S stand out and capture consumer attention.
*Ceuta Group’s USA brand strategy and creative marketing division is also known as 1HQ USA.
