Prominence in 166+ retailers across Ireland
in 6 months.
She partnered with Ceuta Group, an IQVIA business, to devise and execute a high-impact brand launch for CurlyCo into Ireland.
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in 6 months.
YTD.
including McCauley’s, McCabe’s, Meagher’s, and Chemist Warehouse.
secured.
in McCauley's Pharmacy in 2024.
in Chemist Warehouse.
across Ireland.
with nationwide social, digital, and media consumer activation campaigns.
Using our local market insight and brand building expertise, Ceuta Group, an IQVIA business, has supported CurlyCo to build a powerful brand presence across all channels in Ireland.
Undertook a comprehensive market entry assessment, category insights research, and gap analysis and developed a high-impact brand proposition to take to the trade.
Distribution of the CurlyCo product range across Ireland, securing prominent listings in 166+ retailers in 6 months.
Launched CurlyCo into the Irish market with a high-impact 360-degree social, digital and media nationwide consumer activation campaign, driving significant brand awareness and sales.
Responsible for managing strong, collaborative relationships with all retail partners and devising strategic pricing and promotion strategies to drive brand awareness, sales, and category share of spend.
