Success story

The record-breaking launch of Eroxon

eroxon-product-packaging-v4

Brand

Eroxon Stimgel erectile dysfunction brand logo

Client

cooper-consumer-health

Services

  • Strategic guidance & go-to-market planning.
  • UK brand launch with Boots exclusivity.
  • UK consumer & trade marketing activation.
  • UK omnichannel sales activation.

Completed in 2023

Cooper engaged Ceuta’s omnichannel team to launch a ground-breaking erectile dysfunction (ED) brand into the UK Health & Wellness market.

Under Ceuta guidance, Eroxon exceeded all brand-owner & retailer KPIs & generated a 36.8% market share in 3 months.

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Impact

training-guide

Highlights

“Excellent results demonstrated for Eroxon with PR a core driver of success." “An amazing launch and great handling of a sensitive issue.” “It is genuinely a really good product idea, well executed via a great launch programme.” “Bang for your buck is always going to be a key consideration for success and this campaign produced the biggest bang!” “A different take on erectile dysfunction with a clever campaign and phenomenal results. Well done.”

OTC Marketing Awards 2023 Judging Panel

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