Success story

Building a UK identity and fan base for South American brand Nature’s Heart

Nature's Heart health food brand snack packs banner

Brand

Nature's Heart logo

Client

Nestle logo

Services

  • Retail safari of the healthy purpose-led category landscape across the UK.
  • UK brand category audit and favoured brand territory identification.
  • Semiotic analysis of the cultural language, signs, codes, and symbols.
  • Development of a fresh, eye-catching visual identity.
  • Cross-channel communications campaign development.

Completed in 2021-2022

Nature’s Heart, the South American health food brand, wanted a fresh new look to power its global expansion, starting with the UK.

Ceuta Group’s brand strategy and design experts transformed Nature’s Heart’s visual identity and built a strong following across the UK, supercharging the brand’s sales upon their market entry.

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Impact

Creating change through sustainable farming and local community support initiatives.

Wartie brand UK coverage

Highlights

After immersing themselves in the Nature’s Heart brand, conducting a retail safari, and performing a category audit across the UK, Ceuta’s strategists developed an exciting new visual identity that reflected the brand’s South American heritage and healthy, natural ingredients.

If you feel inspired and want to find out more, get in touch.

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