340% increase
in sales.
Ceuta Group’s brand strategy and design experts transformed Nature’s Heart’s visual identity and built a strong following across the UK, supercharging the brand’s sales upon their market entry.
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in sales.
added to the list of stockists.
from consumers via social channels.
managing lead accounts in the UK market.
across the UK market.
After immersing themselves in the Nature’s Heart brand, conducting a retail safari, and performing a category audit across the UK, Ceuta’s strategists developed an exciting new visual identity that reflected the brand’s South American heritage and healthy, natural ingredients.
Used a strategic mix of unique photography and bold colours and textures to develop a globally appealing visual identity, make it stand out from competitors, and draw attention to the brand’s philanthropic purpose: “Creating foods that are super for you, and super for the communities of farmers that grow them.”
Developed a cross-channel communications campaign with eye-catching marketing assets, witty one-liners, and anthropomorphised key ingredients to build a brand following across the UK , resulting in a 340% increase in sales.
