Success story

Achieving UK-wide OTC Brand Growth for Doublebase


Doublebase logo


Dermal Laboratories logo


Completed in 2020-2024.

Diomed Developments aspired to launch and grow their heritage prescription-based skincare brand, Doublebase, over the counter.

They partnered with Ceuta Group, an IQVIA business, to launch the Doublebase OTC product range across major UK retailers, achieving a significant increase in brand awareness, sales, and share of category.

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Distributed in most major grocers and pharmacies in the UK.

Wartie brand UK coverage


Ceuta Group has fully managed the UK sales, distribution, and logistics for Doublebase since its GSL launch in 2020, delivering successful brand sell-ins, effective category management, and strategic pricing and promotion strategies.

Since partnering with Ceuta, Doublebase has successfully transitioned from a heritage/prescription-based brand to a go-to OTC medicated skin brand, with a full range of products in the medicated skin category, including a new Dry Skin Hand Wash.

If you feel inspired and want to find out more, get in touch.

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