Success story

Ella’s Kitchen – From market entry to the No.1 Wet Baby Food Brand in Ireland



Ella's Kitchen baby food brand logo


  • Creation, development, and ongoing management of the Ella's Kitchen brand.
  • Winning brand identity, positioning, and packaging development.
  • Digital and field marketing assets design, tailored to the brand audience.
  • Customer awareness activation and full field, consumer, and shopper marketing.
  • Full product range launch, warehousing, and distribution across Ireland.
  • Ongoing brand management.

Family-owned baby food brand Ella’s Kitchen had created an ingenious range of organic, sustainably sourced wet baby food with no additives, and they needed to show the world.

Ceuta Group has been managing the brand and its customers for over a decade, taking care of the sales, marketing, warehousing, and distribution, supporting it to come from market entry to Ireland’s No.1 Wet Baby Food brand.

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Ireland's favourite wet baby food brand

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Using our local market, retailer, and consumer insight and expertise, Ceuta Group has supported Ella’s Kitchen to build a powerful brand presence across all channels and a strong relationship with its target audience.

If you feel inspired and want to find out more, get in touch.