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Brand Positioning & Purpose.
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Sustainability Review.
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Structural Packaging Design & Branding.
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Digital Strategy & Advertising.
Brand Communications
BRAND POSITIONING, SUSTAINABILITY, DESIGN & ADVERTISING
Brand
Client
Services
WEBSITE TRAFFIC INCREASED BY MORE THAN 65%
Impact
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Consumer quantitative research preference for Optibac’s new look vs key competitors led to new listings in major multiples.
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Reduced plastic by over 96% in selected product skus.
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Review of formulations, packaging, product naming & claims led to a reduction in complexity across the entire supply chain.
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Alongside YouTube films and a range of static social display ads for social media, we took Optibac onto TV for the first time.