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Logistics

FULL SERVICE MARKETING, SALES & DISTRIBUTION​

Brand
Client
Blistex
Services

  • Full marketing, sales & logistics management for UK market.​

  • New product launch: Blistex Lip Infusions. ​

  • Consumer insight and advertising plans to establish lucrative distribution despite range rationalisation in national accounts.​

  • Consumer research developed to generate feedback that compelled brand owner to invest and buyers to list.​

NEW PRODUCT LAUNCH

Impact

  • ATL campaign developed to launch sub-range, covering paper 6 & 48 sheet poster sites and digital advertising.​

  • Product-specific creatives developed for sites in close proximity to stockists.​

  • QR code directed consumers to latest stockist information.

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