Services
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Full marketing, sales & logistics management for UK market.
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New product launch: Blistex Lip Infusions.
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Consumer insight and advertising plans to establish lucrative distribution despite range rationalisation in national accounts.
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Consumer research developed to generate feedback that compelled brand owner to invest and buyers to list.
Impact
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ATL campaign developed to launch sub-range, covering paper 6 & 48 sheet poster sites and digital advertising.
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Product-specific creatives developed for sites in close proximity to stockists.
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QR code directed consumers to latest stockist information.
