Success story

Raising Wartie’s sales by 82%

4 sketched cartoon penguins wartie mascot design


Wartie logo


Trimb Healthcare logo


  • Key customer research.
  • Brand asset appraisal.
  • Brand mascot rejuvenation.
  • New tagline creation.
  • TV campaign development.
  • Cross-channel promotional assets development

Trimb Healthcare needed to boost their wart and verrucae treatment, Wartie, in a category with low consumer trust.

Ceuta Group’s branding experts helped give the brand new life, win a larger share of the market, and boost Wartie’s annual sales by 21.2%.

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Full UK coverage, with wings to grow overseas, including in Israel and the Netherlands.

Globe with the UK, Israel ,and the Netherlands shaded in.


Ceuta Group promoted the brand mascot, Wartie the penguin, to a professor, developed a new tagline, ‘freeze with ease’, and showcased the brand’s effective, pain-free treatment to meet the main barriers to purchase head-on.

If you feel inspired and want to find out more, get in touch.

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