82%
growth in monthly sales, compared to the previous campaign.
Ceuta Group’s branding experts helped give the brand new life, win a larger share of the market, and boost Wartie’s annual sales by 21.2%.
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growth in monthly sales, compared to the previous campaign.
annual increase in market share.
growth in annual sales.
reached, including Israel and the Netherlands.
Ceuta Group promoted the brand mascot, Wartie the penguin, to a professor, developed a new tagline, ‘freeze with ease’, and showcased the brand’s effective, pain-free treatment to meet the main barriers to purchase head-on.
Conducted customer research and found that the low consumer trust in the wart treatment category came from a fear of discomfort and lack of effectiveness.
Gave the brand mascot, Wartie the penguin, the face, voice, and persona of a scientist, developed a new tagline, a TV commercial, a 10-second cutdown, and a key visual for use across print and online, all of which addressed and tackled the main barriers to purchase.
