Now iconic Gaviscon brand identity
and torso design.
Ceuta Group’s branding experts worked with the Reckitt Benckiser team to create an instantly striking new brand identity.
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and torso design.
launched.
packaging and assets design.
created.
As part of an overall NPD programme, Ceuta Group, an IQVIA business, supported the Reckitt Benckiser team to conceive exciting new product ideas, designs, and formats, tailored to the different symptoms of sufferers.
Analysed the relationship customers and non-users had with the brand to better understand target customer needs and usage occasions.
Developed the iconic Gaviscon brand identity, torso design, and packaging for Gaviscon’s original products, bringing to life new product ideas and formats through sub-branding tailored to customers’ symptoms and usage occasions. Ceuta Group, an IQVIA business, also created new handy packs and liquid sachets structural additions to the Gaviscon range.
