Success story

Transforming a Fragmented Brand Image into the Iconic Dr. Max



Dr. Max logo


COMPLETED IN 2017-2018

With pharmacies that differed across the Czech Republic, Slovakia, Poland, Romania, Serbia, and Italy, Dr. Max had a vision to create a unified brand identity.

Ceuta Group’s brand strategy and design teams supported Dr. Max to develop a consistent positioning and visual identity across all touchpoints, in every market.

Contact Us
A family shopping in Dr Max


The face of pharmacies across 8 European markets

World map with 8 European markets shaded in


Ceuta Group, an IQVIA business, aligned the brand’s core target consumer segments, category priorities, associated shopper behaviour, and value propositions across all markets, enabling the Dr. Max pharmacy chain to display the same strong brand logotype, colour palette, typography, fascia design, category signage, imagery, and in-store promotional collateral across its 2,300+ stores.*

*Taken from the Dr. Max website December 2022.

If you feel inspired and want to find out more, get in touch.

Related Content

The Secret to Dole’s Immunity Powder Success

The Secret to Dole’s Immunity Powder Success

Global Growth and Brand Management of Breathe Right Across 21 Markets

A pack of Optibac Gummies

Evolving Optibac for a Successful, Sustainable Future

Growing LumiraDX Business by 925%