unified international brand strategy.
Ceuta Group’s brand strategy and design teams supported Dr. Max to develop a consistent positioning and visual identity across all touchpoints, in every market.Contact Us
Ceuta Group aligned the brand’s core target consumer segments, category priorities, associated shopper behaviour, and value propositions across all markets, enabling the Dr. Max pharmacy chain to display the same strong brand logotype, colour palette, typography, fascia design, category signage, imagery, and in-store promotional collateral across its 2,300+ stores.*
*Taken from the Dr. Max website December 2022.