Success story

Growing LumiraDX business by 925%

lumiradx-device

Brand

lumiradx-and-amira-logos

Client

lumira-dx-logo

Services

  • Responsible for all brand and packaging design in support of LumiraDx – one of the world’s most imaginative and progressive specialists in healthcare diagnostics.
  • Creation, development & ongoing management of lumiradx.com – a complex digital ecosystem operating across 16 international markets.
  • Assorted comms campaign creation, incl. all asset creation, design & animation.
  • Amira sub-brand identity, packaging, pack design & comms campaign development.

LumiraDx, one of the world’s most imaginative and progressive specialists in healthcare diagnostics, needed a partner equally as innovative when it came to global brand design and performance marketing execution.

They found that partner in Ceuta Group.

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lumiradx-main-features

Impact

sales increase

925%

Business growth from 2020-2023.

global reach

Global success

.com website reaching 17 markets.

succes

All ambitious goals met

by Amira, the European sub-brand, launch.

unique

One-of-a-kind

brand and sub-brand design & packaging.

reached-audience

450 million

website hits in one day.

good

Effortless

user experience.

.Com website reaching 17 markets

dole-world-map
  • amira-device
  • point-of-care-testing

Highlights

With the innovation and expertise required to meet their ambitious objectives, we designed the LumiraDX and Amira brands, plus their packaging, from scratch. We then launched a global website, showing tailored content for each of their 17 markets. We have managed both the LumiraDx and Amira brands ever since.

number 1

Brand Strategy & Creative Design

Perfected the brand positioning, design, and packaging for LumiraDX and their sub-brand, Amira, including all asset creation, design, and animation.

highlight02

Performance Marketing

Executed a wide range of communication campaigns and launched a global website, showing tailored content for each of their 17 markets, achieving 450 million website hits in one day.

If you feel inspired and want to find out more, get in touch.

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