120.6% increase
in engagement on Facebook.
The brand brought in Ceuta Group’s performance marketing team to transform their strategy and empower their staff with essential social media content training.
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in engagement on Facebook.
in followers on Facebook.
in post reach on Facebook.
in engagement on Instagram.
in followers on Instagram.
in post reach on Instagram.
Challenged with Private Midwives’ objectives to develop a consistent approach for social media and drive brand awareness and engagement across Facebook, Instagram, and TikTok, Ceuta Group’s performance marketing experts produced clear content guidelines, a cheat sheet, and a 12-month content calendar for their staff to implement going forward.
and cheat sheets detailing the best methods to use for each social channel (Facebook, Instagram, and TikTok).
incorporating all 3 social media platforms, with an optimum combination of video, shared links, reels, and carousels, which produced instant results once put into action.
with social media skills and strategy training, providing them with a greater understanding of what to post, and when, setting them up for long term success.
