Success story

Supercharging Private Midwives’ social media strategy and staff content skillset

A pregnant woman in white tshirt and beige cardigan holds an ultrasound


Private Midwives logo


  • Best practice guidelines creation for Facebook, Instagram, and TikTok.
  • Social media cheat sheet production to support staff when creating content for each platform.
  • 12-month social media content calendar creation.
  • Comprehensive social media strategy and content training for staff.

Completed in 2023

Private Midwives were struggling to build the consistent approach, presence, and engagement they needed across social media.

The brand brought in Ceuta Group’s performance marketing team to transform their strategy and empower their staff with essential social media content training.

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Private Midwives' Instagram page


Challenged with Private Midwives’ objectives to develop a consistent approach for social media and drive brand awareness and engagement across Facebook, Instagram, and TikTok, Ceuta Group’s performance marketing experts produced clear content guidelines, a cheat sheet, and a 12-month content calendar for their staff to implement going forward.

If you feel inspired and want to find out more, get in touch.

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