DIGITAL MARKETING
AND SEO

DIGITAL MARKETING IS THE MOST RECENT INDUSTRIAL REVOLUTION.

CONSUMER BEHAVIOUR IS CHANGING, WITH MORE AND MORE PEOPLE RESEARCHING AND PURCHASING GOODS ONLINE.

One in five purchases is now made using only online channels for searching and buying, while online spending is growing almost four times faster than offline in FMCG alone.

And it’s impossible to ignore social media, which has completely disrupted the way brands interact with consumers, becoming marketing channels, and indeed sales channels, in their own right through PR, digital advertising, peer influence and influencer marketing.

As technology becomes an ever bigger part of customers’ everyday life, retailers and manufacturers need to recognise the influence of digital on retail consumer packaged goods isn’t slowing down – and the need to develop an online strategy is paramount.

DIGITAL NEEDS TO BE PART OF A HOLISTIC MARKETING STRATEGY THAT FOCUSES ON:

  • What keywords your audience is using to find products like yours.
  • How Google determines which websites to display in search results.
  • Satisfying your target audience’s queries as closely as possible.
  • Developing the quality and value of your website’s content.

MAKE IT EASY FOR YOUR CONSUMERS TO FIND – OR DISCOVER – YOU ONLINE

Most people automatically turn to a search engine – most commonly Google – to research products that meet their needs or offers a solution to their problems.

For your brand to generate traffic and, crucially, turn them into sales, simply having an eCommerce site alone isn’t enough – you need a strategy in place to increase your visibility on search engines through organic search engine optimisation (SEO) or pay-per-click (PPC) advertising.