6,404,261
video views.
Ceuta Group, an IQVIA business, launched an innovative influencer campaign, connecting the brand to football fans across multiple channels.
Contact Usvideo views.
in Tesco sales.
in Amazon click-throughs.
in Amazon sales.
for various prestigious awards.
of larger competitor spend.
Ceuta Group, an IQVIA business, worked with world-famous football influencer, Mark Goldbridge, to develop and launch a mockumentary advert across his channels in the run-up to the World Cup and helped the brand reach millions of its target audience at a fraction of the budget spent by larger competitors.
Developed and released a 16-minute YouTube mockumentary advert for Wash & Go starring one of the world’s most popular football-focused YouTube stars, who shared it across his social channels, generating 6,404,261 video views, and sales increases of +24% on Tesco and +234% on Amazon.