MARKET Readiness
PREPARING TO WIN
IN TODAY’S COMPETITIVE MARKETS YOU MAY NOT GET A SECOND CHANCE TO MAKE A GOOD FIRST IMPRESSION.
MARKET READINESS MEANS HAVING A CLEAR STORY AND IMPLEMENTATION STRATEGY TO GUARANTEE YOUR BRAND’S LONG-TERM SUCCESS.
- Brand purpose and positioning – Defining the focus for your brand’s purpose and positioning to create stories that connect and engage with consumers.
- Innovation strategy – Bridging the gap between category opportunity and brand win by creating innovative concepts that resonate with consumers.
- Marketing mix optimisation – Working out the commercial effectiveness of each element of your marketing mix including: product price, retailer discount promotions, distribution, position in-store and on e-commerce sites, paid, earned and owned traditional and digital consumer marketing activities and packaging, amongst others.
- Category and retail solutions – Convincing retailers to list your brand and to persuade shoppers to buy them. Our services span from the strategic to operational including category vision development, range reviews and customised shopper marketing programmes.