From food and beverage, to personal care, beauty and health, fast moving consumer categories are relentlessly competitive. To succeed brands must create and maintain both their presence and relevance in peoples’ lives.
That’s why powerful and persuasive creative ideas – embodied in brand design and communication campaigns are so critical for long-term success. In essence they are the means by which brands are recognised, remembered and are able to carve out a meaningful place in hearts and minds.
While these principles are timeless, the practice of delivery is changing all the time. New technologies are allowing ever closer, always-on conversations with consumers; new means of distribution are disrupting traditional routes to market and the ever-growing demand for more sustainable solutions is driving the development of new materials and fresh thinking about the product life cycle.