Brand Creative & Activation

BRINGING BRANDS TO LIFE

POWERFUL IDEAS CUT THROUGH, CONNECT AND GIVE BRANDS THE EDGE IN THE MOST COMPETITIVE CATEGORIES.

From food and beverage, to personal care, beauty and health, fast moving consumer categories are relentlessly competitive. To succeed brands must create and maintain both their presence and relevance in peoples’ lives.

That’s why powerful and persuasive creative ideas – embodied in brand design and communication campaigns are so critical for long-term success. In essence they are the means by which brands are recognised, remembered and are able to carve out a meaningful place in hearts and minds.

While these principles are timeless, the practice of delivery is changing all the time. New technologies are allowing ever closer, always-on conversations with consumers; new means of distribution are disrupting traditional routes to market and the ever-growing demand for more sustainable solutions is driving the development of new materials and fresh thinking about the product life cycle.

OUR DESIGNERS, ART DIRECTORS AND COPYWRITERS WORK TOGETHER TO CREATE:

  • Smarter graphic, structural and experience design solutions to solve brand challenges.
  • Advertising, digital and social communication that put the brand at the heart of the campaign.
  • Activation and promotional marketing initiatives that demonstrate and amplify the promise of the brand.

JOINED-UP THINKING

Now more than ever, it’s vital that investment in brand marketing works as hard as possible. Ensuring that creative ideas are applied consistently across channels is an important way to achieve this.

Developing a coherent brand world from pack, to physical and digital experience and on to communications content, pays long-term dividends.