INDUSTRY INSIGHT

KNOWLEDGE IS POWER

COMMERCIAL SUCCESS IS BUILT ON TIMELY AND ACCURATE INSIGHT INTO CATEGORIES, SHOPPERS & CONSUMERS.

In fast-paced, ever changing categories, timely and accurate insight is a precious resource in the development of winning commercial strategies.

From big picture trends, category data sets and in depth research, to the nuanced conversational flow of a consumer focus group – there is no shortage of sources to draw upon, each with their own valuable role to play in revealing opportunities for growth.

But as important as gathering information, is knowing what to do with it. It’s the ability to recognise and understand the underlying story being told that turns information into true, focussed and actionable insight.

Our category, shopper and sales specialists will turn data and research into dependable insight, revealing real opportunities for your brand and will help you capitalise on them to compete successfully.

OUR INSIGHT SPECIALISTS OFFER EXPERIENCE AND EXPERTISE IN RESEARCH METHODOLOGIES AND TECHNIQUES ACROSS:

  • Consumer Insight – We help you discover what makes consumers tick, pick, click and buy. From digital journey and eye tracking to groups and product testing, online surveys, accompanied shops and much more.
  • Category & Shopper Insight – We’re here to help you convince retailers to list your products and persuade shoppers to buy them, either in-store or on-line.
  • Shopper Behavioural Analysis – We continuously track shoppers’ actual in-store and online purchasing behaviours to identify the changes in behaviour that can impact a brands’ sales and relevance; and recommend how you can course-correct your strategies to address these behavioural changes, as well as forecast their impact on future sales.
  • Customer Insight – We will give you a 360 degree view of your customers, so you can communicate with them in a more personalised way and consistently provide added value that leads to strong brand loyalty.
  • Retailer Insight – We also provide unparalleled insight into how retailers make decisions and how they manage their suppliers. Working directly with both retailers and suppliers we provide unique insights into every aspect of commercial operations, not just a one-sided perspective.
  • Trend Analysis – By observing and analysing trends, we’ll help you identify the ones worth investing in to drive incremental value for your brand and steer you away from short-term fads.

INTEGRATED MULTI-DISCIPLINERY INSIGHT

The ability to combine insights from all-points on the journey to purchase – and to draw out the shifts in mind-set from shopper to consumer – offers a uniquely powerful foundation on which to build commercial strategies.

Together, they help brands shape effective approaches to getting their products on to retailer shelves, in to shoppers’ baskets and, ultimately, to win consumers’ hearts and minds.