Integrated
brand solutions

We are able to support the journey of a brand from concept right through to market execution.

Our services cover the entire value chain of brand development a connect seamlessly, meaning you can select the exact expertise you need to deliver your brand strategy and realise your ambitions for your brand’s success and profitability.

CONSUMER INSIGHT

We help you discover what makes consumers tick, pick, click and buy. From digital journey and eye tracking to groups and product testing, online surveys, accompanied shops and much more.

CATEGORY & SHOPPER INSIGHT

We’re here to help you convince retailers to list your products and persuade shoppers to buy them, either in-store or on-line.

CUSTOMER INSIGHT

We will give you a 360 degree view of your customers, so you can communicate with them in a more personalised way and consistently provide added value that leads to strong brand loyalty.

TREND ANALYSIS

By observing and analysing trends, we’ll help you identify the ones worth investing in to drive incremental value for your brand and steer you away from short-term fads.

Strategy

BRAND POSITIONING & PURPOSE

Defining the focus for your brand’s purpose and positioning to create stories that connect and engage with consumers.

INNOVATION STRATEGY

Bridging the gap between category opportunity and brand win by creating innovative concepts that resonate with consumers.

MARKETING MIX OPTIMISATION

Working out the commercial effectiveness of each element of your marketing mix including: product price, retailer discount promotions, distribution, position in-store and on e-commerce sites, paid, earned and owned traditional and digital consumer marketing activities and packaging, amongst others.

CATEGORY & RETAIL SOLUTIONS

Convincing retailers to list your brand and to persuade shoppers to buy them. Our services span from the strategic to operational including category vision development, range reviews and customised shopper marketing programmes.

Strategy

SEMIOTICS ANALYSIS

A field of research and analysis that maps the codes, signs and symbols that create meaning. It is a powerful approach that bypasses rational filters to reveal unspoken thoughts and feelings.

2D, 3D & EXPERIENTIAL DESIGN

Physical products, packaging and experiences are essential to bringing brand purpose, innovation and sustainability to life. Working at the intersection of brand, people and technology, we deliver smarter graphic, structural and experience design solutions that solve brand challenges.

BRAND COMMUNICATIONS

Advertising, digital and social communications that put the brand at the heart of the campaign creating stand out engagement in store and online and will resonate, persuade and convert shoppers to buy your brand.

BRAND ACTIVATION

Activation and promotional initiatives that demonstrate and amplify the promise of the brand; from promotional marketing and advertising to rolling-out e-commerce assets and POS (Point Of Sale) executions.

Development

REGULATORY & QUALITY ASSURANCE

It is our responsibility to help you navigate the challenging world of regulatory compliance and ensure your brand follows thorough Quality Assurance and Quality Control procedures that protect your brand and your customers.

MANUFACTURING & PACKAGING

We will bring your brand concepts to life; from formulation through to testing, bulk production, packaging and labelling, we work jointly with you to optimise and develop your brands, working to tight timescales with the ability to scale up quickly.

PHARMACOVIGILANCE & COSMETOVIGILANCE

Our experienced in-house Customer Services Team are fully trained in Pharmacovigilance and Cosmetoviligance reporting, with backup support of a 24-hour reporting service to ensure that any adverse events or drug safety related reports are captured.

Development

ORGANIC SEARCH (SEO)

We optimise your website to increase your organic visibility on search engines to generate more leads, maximise customer conversations and grow your brands.

PAID SEARCH (PPC)

We advertise your brand to your market audience at key touchpoints to generate engagement, maximise leads and boost customer conversations.

SOCIAL MEDIA

We engage with your audience through social media; helping you build a community with a long term interest, trust and loyalty for your brand.

CONTENT MARKETING

We design, produce and distribute relevant, consumable and engaging content that suits your target audiences, industry and objectives.

ANALYTICS

We use technology to test, make sense of data and drive continuous optimisation and improvement of your customers’ online experience.

Market Execution

SALES & DISTRIBUTION IN UK & INTERNATIONAL

Working across categories and trade channels, we deliver effective, flexible and bespoke sales and distribution solutions that will transform the performance of your brand; delivering the same standards and quality of service in the UK and across 110 international markets through our alliance of distribution partners.

CONSUMER & TRADE MARKETING

We provide a full suite of consumer and trade marketing services to grow your brand, drive consumer trial and build brand loyalty; from traditional print, to blogger campaigns and launch events to working closely with retail group buyers on trade promotions.

BRAND FOSTERING

This is our full service offering where we take complete responsibility for all aspects of the management and growth of a brand. We’ll deploy the exact expertise you need to accomplish the purpose of your brand whilst defending it’s equity and keeping income within your business.

OMNICHANNEL

Our omnichannel approach, allows us to plan and manage all parts of our clients’ retail strategy from large multiples through to convenience stores and online retailers; generating new opportunities for brands by engaging with a wide breadth of consumers.

ONLINE RETAIL EXECUTION

Our dedicated e-commerce team will work jointly with you to make your brand e-retail ready and sell your products effectively online using strategies that will make you stand out from the competition.

Market Execution

DEDICATED FIELD SALES TEAMS

Rapidly grow your revenue with a flexible, effective sales force. Orchid offers a variety of field sales solutions, from permanent strategic sales teams aligned to internal goals through to fast, flexible, responsive tactical field sales bursts.

ENGAGEMENT

Engage and surprise consumers with technological innovations, face to face conversations and sampling opportunities. Experiential has the power to spark conversation and amplify the reach of your brand.

MERCHANDISING

Optimise your ROI by securing prime product positioning tailored merchandising solutions focused on keeping your brand visible and available to shoppers and consumers.

AUDITING

Our teams can audit multiple environments collecting data which drives knowledge and insight; allowing us to identify areas for sales improvement, ensuring you can react quickly to invest in the right retailer, products or categories for optimum return.

Market Execution

3 PL SUPPORT

We work with best in class third party warehousing and logistics service providers to manage all our clients’ distribution needs across Health & Personal Care and Food & Drink in the UK and internationally.

SUPPLY CHAIN MANAGEMENT

Our clients benefit from the environmental and cost efficiencies we generate through our consolidated supply chain, from warehousing and receipt of orders, to delivery and invoicing whilst maximising logistics expertise.

WAREHOUSING MANAGEMENT

Our third party logistics partners provide accurate, efficient and flexible warehousing capabilities able to meet the specific needs of our clients across Health & Personal Care and Food & Drink; from temperate-controlled storage to wireless inventory control.

BUSINESS SUPPORT

Dedicated resources supporting our sales functions in driving clients’ growth strategies and maximising productivity. Our support includes: Client Management, Finance and Reporting, Logistics Management, Pharmacovigilance, Customer Services.

Market Execution