BRAND FOSTERING
FULL-SERVICE GLOBAL OFFERING

BRAND FOSTERING IS OUR FULL SERVICE OFFERING, WHERE WE TAKE COMPLETE RESPONSIBILITY FOR ALL ASPECTS OF THE MANAGEMENT AND GROWTH OF A BRAND.

Using our suite of integrated brand services, we nurture your brand, plan for its future and make sure it benefits from the best exposure and distribution according to a carefully developed and executed strategy.

We manage all functions of your business on your behalf, from manufacturing, regulatory and brand strategy, all the way to sales, new product development, marketing and customer services.

WHEN WE FOSTER YOUR BRAND WE TREAT IT AS OUR OWN

WE FOCUS ON GROWING YOUR BRAND BY SIMPLIFYING COMPLEX BRAND PROCESSES AND PROVIDING A CONSISTENT, COMPREHENSIVE AND PROFESSIONAL SERVICE THROUGH A SINGLE POINT OF CONTACT.

We’ll deploy the exact expertise you need to accomplish the purpose of your brand whilst defending it’s equity and keeping income within your business.

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BENEFITS OF
BRAND FOSTERING

THE BRAND FOSTERING MODEL APPEALS TO A WIDE RANGE OF BUSINESSES, FROM MANUFACTURERS TO PRIVATE EQUITY FIRMS.

It allows brand owners to simplify complex brand processes and run efficient and lean operations whilst growing revenue, increasing their market share and keeping equity within their business.

Who are you
Benefits
PRIVATE EQUITY LOOKING FOR A ROUTE TO MARKET
  • Profitability of brand driven by your account manager
  • No need for additional headcount or bricks & mortar
  • All aspects of brand managed under one roof
MANUFACTURER WITH LEGACY OR UNFOCUSED BRANDS IN PORTFOLIO
  • Rejuvenate brands
  • Increased sales & profit from non-core brands
  • Potential of entire portfolio maximised
MANAGING COMPETING BRANDS IN PORTFOLIO
  • Brand conflict outsourced
  • Profitability of outsourced brand driven by your account manager
  • Equity retained instead of divesting to competitor
EXPERIENCING A LOSS OF CRITICAL MASS WITHIN A MARKET
  • Renewed focus and extended brand life cycle
  • New listings and retained retailer listings
  • Revised increased market brand share
LOOKING TO ENTER NEW MARKETS WITHOUT BRICKS & MORTAR
  • Access to network of international distributors
  • Reach to new white space markets
  • Understanding of local markets, cultures, regulations & customs
  • All countries managed by your account manager
LOOKING TO ENTER NEW MARKETS WITH EXTENDED NPD LAUNCHES
  • Analyse market opportunities for NPD
  • Effective strategy & launch plan created
  • NPD launch managed by your account manager

CHALLENGES FACED BY BRAND OWNERS AND WHY BRAND FOSTERING IS THE SOLUTION:

Challenge

BRAND A (Value £x)

• Loss of focus
• Pulling revenue to support other brands
• No advertising support
• Declining market share
• Tired looking brand

OUTCOME

• Rapid retail delisting
• Lost consumers
• Brand equity diminished
• Brand taken off market
• Loss of total income generation

Solution

BRAND A (Value £x+++)

• Renewed focus & extended brand life cycle
• Revised increased market brand share
• New listings & retained retailer listings
• Renewed communication support
• Value creation in brand
• Keeping other competitors away
• Driving revenue bottom line

Challenge faced by today’s brand owners and why Brand Fostering is the solution. 2

Challenge

2 BRAND A (Value £x)

• Loss of focus
• Pulling revenue to support other brands
• No advertising support
• Declining market share
• Tired looking brand

OUTCOME

• Rapid retail delisting
• Lost consumers
• Brand equity diminished
• Brand taken off market
• Loss of total income generation

Solution

2 BRAND A (Value £x+++)

• Renewed focus & extended brand life cycle
• Revised increased market brand share
• New listings & retained retailer listings
• Renewed communication support
• Value creation in brand
• Keeping other competitors away
• Driving revenue bottom line

Challenge faced by today’s brand owners and why Brand Fostering is the solution. 3

Challenge

3 BRAND A (Value £x)

• Loss of focus
• Pulling revenue to support other brands
• No advertising support
• Declining market share
• Tired looking brand

OUTCOME

• Rapid retail delisting
• Lost consumers
• Brand equity diminished
• Brand taken off market
• Loss of total income generation

Solution

3 BRAND A (Value £x+++)

• Renewed focus & extended brand life cycle
• Revised increased market brand share
• New listings & retained retailer listings
• Renewed communication support
• Value creation in brand
• Keeping other competitors away
• Driving revenue bottom line

FURTHER INSIGHT ON
BRAND FOSTERING

CASE STUDY

Brand strategy with 2D & 3D packaging
design & activation – Unilever (CIF)

Opinion

Is brand fostering the future of the client /
agency relationship?