TRADE CHANNEL
COVERAGE

EXTENSIVE REACH AND UNMATCHED PENETRATION ACROSS HEALTH & PERSONAL CARE AND FOOD & DRINK.

We focus on all key trade channels across Health & Personal Care and Food & Drink in the UK, Ireland and over 100 international markets.

Working jointly with you, we develop and execute an inspiring strategy for growth tailored to your brand’s needs. Our multi-channel approach means you get to engage with a wide breadth of consumers, allowing you to maximise sales and generate new opportunities for your brands.

Discover how we could support your brand in each of the following trade channels:

MULTIPLE PHARMACY CHAINS

Multiple Pharmacy Chains encompass all large pharmacy operators. With around 6,000 pharmacies in the UK, they represent almost half the market.

From Boots, Superdrugs and LloydsPharmacy to Asda, Tesco, Morrisons, Well and Rowlands Pharmacy in the UK, being listed with the Multiple Pharmacy Chains not only provides outstanding consumer reach but also trust in your brand.

In addition, we interact with all major pharmacy bodies and have representation on the PAGB executive committee.

INDEPENDENT PHARMACY

We are recognised within the Independent Pharmacy sector for providing consistency and quality of calls. This combined with our strong brand portfolio and tailored approach, ensures pharmacists make time to see our business managers. In the mainland UK, we work with circa. 4,000 independent and regional multiple pharmacies, plus 200 in Northern Ireland.

In Ireland, we have long-standing relationships with over 1,000 independent pharmacies and have access to over 440,000 pharmacies globally through our alliance of international partners; making us the ideal partner to penetrate this channel.

PHARMACY WHOLESALE

A key route to market, our teams also cover all National and Regional Pharmacy Wholesalers, offering a different and critical avenue to generate growth for your brands.

Our close relationships and customer service support of all the National and Independent Pharmacy wholesalers offers comprehensive access to the channel as well as supporting the field sales teams with an efficient supply chain to the pharmacy retail channel.

Our pharmacy wholesaler partners include Firstline Pharma, Arrowedge and Hampdens amongst others. With outstanding credentials and connections, they offer great customer service and reach in line with industry best practices.

E-Commerce

Our dedicated e-commerce team will work jointly with you to make your brand e-retail ready and sell your products effectively online using strategies that will make you stand out from the competition. We enjoy a very close working relationship with Amazon, with whom we have a full Amazon Vendor partnership. Daily utilisation of Amazon Marketing services as well as their demand side platform has delivered outstanding results.

In addition to Amazon, we have a track record of delivering significant and profitable brand growth through other e-commerce platforms such as Ocado, Ebay, Groupon and other online retailers, either stand alone or are an integral part of a bricks-and-mortar retailers.

We can also deliver bespoke full service “Direct to Consumer” solutions enabling consumers to purchase direct from your brands website.

MULTIPLE GROCERS

Our teams have extensive category and commercial expertise delivering successful listings, distribution and brand growth through our network buyer and senior team connections within major grocers Tesco, Sainsburys, Asda, Morrisons, Waitrose & Booths in the UK as well as Dunnes Stores and SuperValu in Ireland.

Through our network of Health & Personal Care and Food & Drink distribution partners, we also have access to multiple grocers around the globe for brands looking to extend their reach internationally.

Health & Food Stores

Holland & Barrett remains the largest account in the channel with whom we have a close working relationship, offering a wide portfolio of VMS and healthy food brands.

Distribution into the independent healthfood channel is achieved through a combination of push and pull activities. We call on all UK healthfood wholesalers, arranging coordinated promotional activity both via PLOFs and digital activity. This is supplemented by a team of account managers calling directly on end users such as Wholefoods, As Nature Intended, Revital and Planet Organic. We drive sales via both head office and individual store coverage.

GROCERY CONVENIENCE

We have a large sales team dedicated to driving the distribution of our clients’ brands into the UK’s convenience channel. In addition to key disciplined retailers such as Co-Op and One Stop, we operate an effective push / pull strategy to drive cost effective solutions into symbol and non-affiliated independents.

We enjoy long standing and close relationships with cash & carry and delivered wholesalers (both national and regional), with a key focus on digital development. Sales through these wholesalers are accelerated via callage on key end user groups. These include national operations such as Costcutter, McColl’s, Moto, Simply Fresh and Centre Parcs, as well as numerous regional players such as Central convenience and Jempsons.

Value Retail

Value Retail is one of the fastest growing channels. Whilst it offers many opportunities for brands, it is also a highly competitive environment. We have a team dedicated to this channel to help both brands and retailers capitalise on the growth opportunities available to both.

We enable a profitable migration of consumers into this channel. In the UK, we cover all value retail sub-channels, including: Hard discounters (Lidl / Aldi), National Bargain Stores (Home Bargains / B&M / Poundland), Non-food specialist (Savers / Wilkos / The Range) and Regional Value Retail (QD Stores / Semichem / Sam99p).

Food Service

With the growth of “food to go”, our teams cover major foodservice wholesalers Brakes and 3663, regional operators such as Creed and buying groups Caterforce and Fairway alongside key national and regional foodservice providers and specialist pub groups.

We actively engage in ‘end user’ development in all HORECA and travel and leisure channels to ensure brand penetration is maximised.