Smart Sections Post Listing Demo 26 – Dark BG – Anim Author

Ceuta Group, a global brand building business providing end-to-end outsourcing services in the health & wellness industry has announced the appointment of David Skinner as Chief Financial Officer (CFO) and to join the Group’s Board of Directors. An experienced finance executive, David acted as Ceuta Group’s CFO between 2015-2018. He has since held various senior financial advisory roles on a consultancy basis, including the last two years at Ceuta Group. As CFO, David will be responsible for leading Ceuta Group's financial operations in Bournemouth. Additionally, as a member of the Board of Directors, David will provide guidance and expertise to support Ceuta Group's strategic growth ambitions. With over 15 years’ experience as a board director, David has previously worked with Private Equity portfolio companies and leading organisations in the Healthcare industry, bringing a compelling blend of strategic direction, operating skills, and transformational leadership abilities to Ceuta Group. "We are extremely pleased to welcome David back to our executive team and Board of Directors," said Edwin Bessant, CEO of Ceuta Group. "David’s extensive CFO experience combined with his industry insight, strong financial capabilities and understanding of the Private Equity landscape will be instrumental in driving our continued growth." "I’m delighted to come back to Ceuta Group at such a pivotal and exciting time of their journey,” said David. “I’m looking forward to supporting the strong and developing opportunities ahead and to working closely with our CEO and the executive team to continue to drive growth and deliver value to our clients and stakeholders.” About Ceuta Group Ceuta Group is a global brand building business providing end-to-end outsourcing services in the health & wellness industry. Ceuta Group offers a unique collective of capabilities and expertise at all points of the value chain, enabling clients to unlock opportunities and deliver profitable growth for their brands all over the world. With over 25 years’ experience, Ceuta Group is backed by US investors Juggernaut Capital Partners and has teams based across the UK, Europe, USA, and Southeast Asia.

David Wright has been appointed as a non-executive board director at Ceuta Group. With extensive experience of leading global consumer healthcare companies, David joins Ceuta Group following five years as CEO/President of global pharmaceutical company, HRA Pharma and six years as Global Head of Boehringer Ingelheim’s consumer business. During his time at HRA Pharma and Boehringer Ingelheim GmBH, David led both companies through substantial organisational and strategy re-design which led to sustainable growth and profitability. David has a strong belief that combining the right structure, operational priorities and processes, with a strong focus on company culture, are critical factors in building successful businesses. This approach saw him lead a period of transformation at HRA Pharma resulting in the company’s successful acquisition by Perrigo Company plc. Bringing to Ceuta Group broad international experience having led multinational businesses in the USA, Japan, Germany and France, David will help further establish Ceuta Group’s global presence and support its untapped potential. Commenting on his new role, David said, “Having worked with Ceuta Group while I was at Boehringer and HRA Pharma, I have first hand experience of how it can deliver maximum impact for clients at all stages of growth development. I’m excited to be joining Ceuta Group at this pivotal time and look forward to being a part of its continued success and growth.” David will take an active role on the Ceuta Group Board supporting and building the company’s strategic vision and priorities. He will also help shape the company’s growth plans on an operational level to ensure Ceuta Group continues to meet client’s needs today and into the future. Edwin Bessant, Ceuta Group CEO, said on behalf of the Board, “David brings extensive global corporate and industry experience and insight to Ceuta Group. “He has delivered exceptional commercial outcomes in previous roles and we’re absolutely delighted to have him join Ceuta Group as a non-executive board director. His ability to grow successful businesses and teams across the globe will be significant to the future growth of Ceuta Group.”

Michael Yates has been appointed as Chief Operating Officer (COO) at Ceuta Group, a global brand building business offering a unique collective of omni-channel market execution capabilities (sales & distribution), business intelligence (analytics & insights) and marketing services (creative & performance marketing). Michael joins Ceuta Group from Procter & Gamble (P&G) after more than 25 years at the company. Michael’s career started in the UK and progressed through senior commercial and managing director roles across Europe, Africa and Asia. During his time at P&G, Michael gained insight and experience in building brands in the UK and globally. He has broad category experience across food & drink as well as health, wellness and personal care, having worked with brands such as Pringles, Sunny Delight, Oral B, Vicks, Head & Shoulders and Pantene. With extensive international experience, Michael brings client-side knowledge and insight of successfully expanding brands and adapting business models for markets across the globe. His appointment bolsters Ceuta Group’s leadership structure and will support the Group’s growth plans and delivery of superior client service. Commenting on his appointment, Michael said, “Having known and respected Ceuta Group for many years for its strong culture and unique business model, I am excited to be joining Ceuta Group as COO. I’m looking forward to meeting both longstanding and new clients to hear how we can support them in their growth ambitions both in the UK and internationally.” Michael’s immediate focus will be to meet with and hear from clients, colleagues and partners to help inform the Group’s future thinking and strategic choices. Michael added, “It’s a challenging time for brands and businesses, and so effective collaboration between the Group and our clients has never been more important. Now is not the time for brands to stand still, business models need to be constructively disrupted to ensure they are responsive to changing consumer needs and continue to deliver value. I look forward to working with our clients across the health & personal care and food & drink industries and building their brands across multiple channels and markets.” Edwin Bessant, Ceuta Group CEO, said, “We’re delighted to welcome Michael to Ceuta Group. His international experience and focus on collaboration will be an asset for the Group and our clients. “The introduction of the COO role to our leadership team comes at a pivotal time and will support the Group’s plans for growth. This evolution will also allow us to align even closer to our clients to help them successfully adapt and navigate today’s changing environment.” Michael’s new role will also focus on the exploration of future acquisitions to support the Group’s growth plans and ensure it continues to provide innovative services and unlock new opportunities for its clients.