Anthony’s appointment will bolster Bridgethorne’s Business Intelligence offering.
Anthony Carr has been appointed as Managing Director of Bridgethorne to head up the Business Intelligence arm of Ceuta Group.
Ceuta Group is a global brand building business offering a unique collective of Business Intelligence (analytics & insights), Marketing Services (creative & performance marketing) and Omnichannel Market Execution capabilities (sales & distribution).
Anthony joins Ceuta Group after seven years with Acosta Europe, having previously held senior commercial leadership roles within Nestlé, Johnson & Johnson and Carlsberg. During his time at global sales and marketing agency, Acosta, Anthony led the European operation as Managing Director, providing leading FMCG businesses with insight, field marketing and experiential marketing services across the UK, Ireland and mainland Europe.
Joining Bridgethorne, the industry analytics and insights specialist as Managing Director, Anthony will support the business as it enters its next phase of growth. He will play a key role in driving forward the Group’s use of category and shopper data, insight, market research, trend and predictive analysis to support client brand strategy development and business growth. Anthony will also continue to develop Bridgethorne’s market-leading Training Academy, providing retail professionals with the skills and knowledge to deliver commercial results.
Commenting on his appointment, Anthony said, “As a passionate advocate of the role of Business Intelligence and Training, I am excited to be leading Bridgethorne into the future and supporting our customers to grow their brands. I’m looking forward to meeting our clients and understanding how we can support them to transform data and research into practical and dependable insight that delivers results.”
With extensive agency and manufacturer experience, Anthony brings client-side knowledge and insight of successfully executing brand plans and adapting business models for multiple markets.
Anthony added, “I’m delighted to be joining Ceuta Group’s leadership team to champion the role of Business Intelligence and support our clients across the globe unlock their potential with market-leading insight.”
Michael Yates, Chief Operating Officer (COO) at Ceuta Group, said, “We’re delighted to welcome Anthony to Ceuta Group. His combined manufacturer and agency experience will be a real asset for Bridgethorne and its clients’ continued growth.
“Anthony’s enthusiasm and passion will allow us to keep developing our Business Intelligence proposition and deliver high-quality insight that enhances brand strategy and decision making for businesses globally.”