COLLIDASCOPE

COLLIDASCOPE IS A DATA ANALYTICS’ BUSINESS SPECIALISING IN MAKING CLIENTS’ MARKETING COMMUNICATION MORE PRODUCTIVE.

CollidaScope was established in 2016 to provide brands useful, understandable and actionable analysis from the many elements of marketing activity.

We have a clear focus on the consumer, shopper and commercial outcomes that are most important to brands, and do not get distracted by the seemingly unending jargon that surrounds ‘big data’, ‘digital’, communication and media.

By joining-up analysis and insight from both ‘trade’ and ‘brand’ data sets; and using sophisticated analytical techniques, CollidaScope supports clients throughout their sales and marketing planning and evaluation processes.

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CORE SERVICES

EVALUATION

  • Attributing the short and longer term value  of each marketing activity along with seasonal, economic and environmental factors.
  • Measuring marketing sales efficiency and ROI for in-store, out-of-store, on and off-line activities from TV advertising, social media posts to retailer price promotions and PoS.

MARKETING MIX OPTIMISATION

  • Maximising marketing effectiveness, efficiency & ROI across the marketing mix.
  • Understanding the singular & combined sales effects of all activities and factors.
  • Working out the optimum marketing, retail channel and media mix to meet commercial objectives.

‘WHAT IF’ SCENARIO PLANNING

  • Predicting the sales effects, changes to shopping behaviours and ROI of different promotions’ and marketing spend levels; mixes & weights of activities.
  • Performance-based strategic planning by total market and retail channel.

PERFORMANCE TRACKING & COURSE CORRECTION

  • Tracking  incremental sales performance of campaigns and activities.
  • Providing visibility of individual activities performance to enable course-correction to meet predetermined KPIs.

Bespoke Technology

CollidaScope has developed a unique technology, CollidaTrak™, the ultimate marketing mix planning tool. It enables users to performance plan their activities for optimum results.

Through automated data inputting, scenario planning and performance tracking, CollidaTrack™ takes the guesswork out of planning, giving users the power to predict the productivity of their marketing activities.

Many well-known brands have benefited from CollidaScope’s services –  Buscopan, Nairn’s Oatcakes, Peperami, BiFi, Kalms, Olbas Oil, Compeed, Vamousse, Bonne Maman and Monster Energy Drinks to name a few.

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