What does your role entail?
As Group Business Development Director my key focus is to drive opportunities in companies we do not currently represent, for example white space clients by introducing new and existing brands to the total Group services where appropriate. Our dynamic model of services allows me to seek out clients and customers looking for solutions for their brands whether that be data, marketing, sales, creative, insights, distribution, design, consultancy and advisory management, international expansion, digital marketing or field sales.
Often our existing group clients are only working with one or two of the Group businesses and as such my role focuses on delivering fresh solutions for internal growth through expansion with our existing clients and to land new introductions with developed businesses through to start ups both in the UK and internationally via our integrated platform of services.
What do you enjoy most about your role? Why?
I often describe my role as one of the most exciting roles across the Ceuta Group, mainly because I have the pleasure of working across all the group businesses whilst supporting both both large and small brands and businesses with their needs. However, more importantly, my role is more strategic and therefore looking at providing thought leadership for potential future trends to businesses that may not have identified a current need. Through careful understanding and listening to the needs and challenges of our clients and customers I develop group solutions that fit with their growth plans, KPI’s and vision. Ceuta Group and the individual businesses that make up our superb and unique model all share the same vision and values, and it is this DNA that sets us apart when optimising our client and customer ambitions.
What do you feel the future of the industry looks like? Or What are the top trends for this year?
We are seeing a merge of worlds across wholesale, grocery retail and convenience as more start-ups than ever are coming to market due to the rise of “Enjoyable Wellness” becoming the latest buzz word. Consumers are paying more attention to what they put “on” their bodies and “in” their bodies” when thinking about health and beauty and food and drink. This seismic change is forcing brand owners to think differently to react to this new need state. Whilst sustainability, ethically sourced, plastic and packaging reduction, carbon footprint, anti-slavery, palm oils, waste reduction, organic and “free from”, to name a few, are equally hot topics facing brands, the consumer is king and healthier choices are now at the forefront of the shopper’s minds. With retailers understanding this important move, our understanding of how buyers are facing in to this issue and using data to support these changing demands through the group services allows us to ready ourselves and our clients and customers for new challenges, giving us the competitive edge.
What top tips would you give to clients to ensure they face these challenges appropriately?
As the Ceuta Group are leading the future of brand outsourcing, from “Brand Fostering” through to tactical projects, I would always suggest new and existing clients allow Ceuta to workshop and identify the changes in the ever-changing landscape for brands and retailers. Social Media, in store standout, experiential, strong organisational structure, working with the right retailers and optimising on line presence and field execution is key to the success of growth. Staying close to the competition, leading change and promoting thought leadership is critical for brand owners.
What are you the most proud of in your career / life?
Having managed the Olympic Stadium in 2012 during my time at Coca Cola I met some incredibly inspirational athletes, co-workers and dignitaries, however nothing compares to being involved in seeing brands flourish and grow. Launching the Relentless Energy Drink brand in the UK and taking this valuable knowledge through in to Ceuta has enabled me to sit in both the brand seat, and now in the service providers seat. Setting up Atomic Field Marketing and then moving in to Orchid and most recently to the Ceuta Group has fully rounded my experience allowing me to provide the best possible solutions and insights to our clients. Taking a problem and delivering the best possible outcomes is the most satisfying part of any task I undertake. Working for the Group and seeing our company and services grow makes me feel proud to be an ambassador for all the businesses and teams across Ceuta Group that I have the pleasure to work with.
What is the most important lesson you have learned in your career?
Inquisitiveness and passion have served me well; however, I have learnt to listen, engage and to work with integrity. Transparency, communication and being kind and supportive are critical for developing trust in both external and internal relationships.
What song best describes your work ethic?
Having had three jobs since the age of 16 and then putting myself through university simultaneously, I have been lucky to have travelled the world as flight crew, been a full-time musician and qualified vocal coach, I have worked for the world’s number 1 soft drinks business, launched several successful brands in the UK and I have set up a new business before moving in to my latest role at Ceuta Group. With no rules and no limits, my song has to be “My Way” – Frank Sinatra
I’ve lived a life that’s full
I’ve travelled each and every highway
And more, much more than this
I did it my way
Regrets, I’ve had a few
But then again, too few to mention
I did what I had to do
And saw it through without exemption
I planned each charted course
Each careful step along the byway
And more, much more than this
I did it my way