We are pleased to announce that Bas van Herten has joined the team in The Netherlands as Managing Director of 1HQ Rotterdam. Van Herten will promote and develop key clients from the 1HQ Rotterdam office, as well as expand business growth into the rest of Europe.

With a proven depth of experience, van Herten will help to lead 1HQs global competitive advantage, ensuring the agency remains ahead of the game from a pricing perspective, but more importantly that local talent is better nurtured in order to understand the nuances of culture. This supports 1HQs strategy to develop key local hubs to continue to add value to clients.

Van Herten comments, “Curiosity is at the heart of every question; but this is only part of the reason I am joining the 1HQ team. We share the belief that great design is driven by a great strategy. Success is the result of bringing brands with ambition together with talented creative minds, lots of positive energy and hard work. Helping to grow the 1HQ footprint in Europe is a great way for me to continue my career that now spans 20 years of working in the creative industry. I am looking forward to bringing my international experience in brand, design and communications to brands and brand owners around the region.”